Some South Aussie icons kicked a footy or swung a willow - we served up the rewards for a game well played, or a day well worked. We've got a proud tradition of supporting South Australian sport at all levels, from the elite to the grass roots.
SANFL
West End and the South Australian National Football League – a partnership dating back to 1954. As the major sponsor of the state’s top-tier competition, we support the clubs in developing the stars of tomorrow, and ensure that every football kicked is a West End football. We’re also proud to get behind the SANFL West End State Team each year.
As major partner and preferred beer supplier of the Adelaide Footy League, we support grassroots football throughout the state at both a league and club level.
When summer comes around, the Adelaide Strikers are the hottest ticket in town – and we’ve been part of the team since the Big Bash began in 2011. From the annual New Year’s Eve match to their Championship year in BBL|07 and beyond, we’re proud to be an official partner.
South Australia gets behind the Redbacks whenever they take the field, and so do we. Whether they are padding up in the One-Day Cup or chasing that Sheffield Shield title, we’ve been by their side since anyone can remember.
We know that footy is the lifeblood of so many communities throughout our great state, and we’re there to support. With sponsorships through many of the state’s Community Football Leagues, we’re the beer of choice whenever the siren sounds.